Email Marketing for Retailers: 7 Quick Tips to Help Your Drive Traffic and Engagement from Email

It’s 2018, and email marketing is still the most valuable piece of your online marketing puzzle.

An eMarketer survey of small and medium businesses found that 81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention. Email’s usefulness was followed by organic search at 62% for acquisition and social media at 44% for retention—both rated effective by far fewer respondents than those who chose email.

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