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Retail and Consumer Psychology 101: 8 Ways to Increase Sales & Influence Customers

As a retailer, you most likely don’t have a degree is psychology, but many successful retailers regularly use psychology to appeal to potential customers. It sounds complicated, but it boils down to the fact that every single human being basically has the same mental triggers that drive actions.

At a basic level, all humans want to avoid pain and seek pleasure. This serves as the base of all human action throughout every single day, and is something that retailers need to keep in mind.

That pain could come in the form of a high price, while the pleasure could be a must-have item or even just a free snack while they shop. Your job as a retailer is to figure out what pleasure drives your customers and what they respond to. Combining those persuasive psychological triggers with clever and effective marketing will be your key to selling success.

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