SOCIAL MEDIA MARKETING involves creating and sharing content on social media platforms – such as Facebook, Twitter, Instagram and/or LinkedIn – in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and/or other content that drives audience engagement, as well as paid social media advertising. Rifco will take the following steps to provide you with a tailored brand campaign:
• Reviewing the brand.
• Analysing the online presence of the brand.
• Agreeing over the brand and communication goals with the client.
• Creating a tailored digital communication plan for the brand – for the client’s approval.
• Assessing communication plan and revise if needed or requested.
• Creating a weekly content plan. This includes daily preparation of content to be posted and the respective caption or text for each.
• Creating monthly and yearly reports to study and analyse content performance and see where tweaking needs to take place.